Medical tourism conference

Through its organization of the Medical Tourism Conference in Taif, held over two days (September 7-8, 2025), Afaq Company set a leading example for specialized international health events. The conference served as a premier global platform, bringing together the health, tourism, and investment sectors, and contributing to highlighting the Kingdom of Saudi Arabia's position as a promising destination in the field of medical tourism, in line with the objectives of the Kingdom's Vision 2030.

The conference was held under the patronage of His Royal Highness Prince Saud bin Nahar bin Saud bin Abdulaziz, Governor of Taif, and with broad participation from health leaders, decision-makers, and local and international experts. The number of attendees exceeded 2,500, in addition to more than 4,000 viewers via live stream, clearly demonstrating the growing interest in this vital sector.

The conference featured a large number of international and local speakers and experts representing more than 13 health, tourism, and investment sectors, with participants from 14 different nationalities. This enhanced the international character of the conference and provided a rich environment for exchanging expertise and showcasing leading global experiences in the field of medical tourism.

The conference included specialized scientific and dialogue sessions, presentations, and workshops that discussed key themes, most notably:

Developing the concept of Medical & Wellness Tourism

The role of digital transformation and artificial intelligence in enhancing the medical tourist experience

Telemedicine and electronic health records

Investing in medical tourism and future financial opportunities

Integrating healthcare and hospitality services

Medical tourism as a driver of sustainable development and economic growth

The conference also provided a platform for building strategic partnerships, resulting in the signing of more than 12 memoranda of understanding between healthcare, tourism, and investment entities, and establishing a clear direction towards activating integration between the public and private sectors, contributing to the development of a comprehensive medical tourism system in the Kingdom.

The conference's outcomes and recommendations reflected its success in achieving its objectives, contributing to:

Strengthening Taif Governorate's position as a promising national destination for medical and wellness tourism

Supporting the adoption of modern practices and digital technologies in providing medical services

Emphasizing the importance of placing the patient at the heart of the medical tourism experience

Stimulating investment and building ethically and economically sustainable business models

Supporting education, training, and national capacity building in this specialized sector

This success underscores Afaq Company's ability to professionally manage and execute international health conferences, transforming them into influential platforms that create a sustainable knowledge and developmental impact, and effectively contribute to supporting the goals of the health transformation.

Through its organization of the Medical Tourism Conference in Taif Governorate, held over two days (September 7-8, 2025), Afaq Company established an advanced model for specialized international health events. The conference was a leading global platform that brought together the health, tourism and investment sectors, and contributed to highlighting the position of the Kingdom of Saudi Arabia as a promising destination in the field of medical tourism, in line with the objectives of the Kingdom’s Vision 2030.