Primary Health Care Conference

The conference was held with broad participation from healthcare leaders, experts, and specialists in family medicine, primary care, and health center management. It served as both a scientific and practical platform for exchanging expertise and showcasing best practices and modern operational models in delivering primary health care services, contributing to enhanced service quality and improved operational efficiency.

The conference also witnessed distinguished attendance from professionals and stakeholders in the healthcare sector, along with the participation of several local speakers and experts who enriched the scientific program through specialized sessions and professional discussions addressing the latest developments in advancing primary care services and enabling them to serve as the first line of defense within the healthcare system.

The conference program included scientific sessions and workshops that addressed several key themes, most notably:

• Developing patient-centered primary health care models

• Strengthening the role of family medicine in prevention and early detection

• Digital transformation in primary health care centers

• Managing chronic diseases within the primary care system

• Enhancing the efficiency of healthcare professionals and building national capacities

• Integrating care across different levels of the healthcare system

From a media and marketing perspective, the conference achieved notable visibility and wide digital reach across online platforms through the execution of:

• 35 promotional videos

• 25 speaker posters

• 30 social media posters

• Over 350,000 marketing impressions

These efforts significantly enhanced the reach of the conference’s scientific message, expanded community and professional engagement, and highlighted the importance of primary health care as one of the key pillars of healthcare transformation in the Kingdom.

The conference also provided an effective platform for building professional partnerships and exchanging expertise among healthcare entities, reinforcing the concept of integration between different health sectors and supporting the development of a more efficient and sustainable primary health care system.

The conference outcomes and recommendations reflected its success in achieving its objectives, including:

• Strengthening the position of primary health care within national health development priorities

• Supporting the adoption of modern models for preventive and therapeutic healthcare services

• Emphasizing the importance of placing the patient at the center of the healthcare experience

• Encouraging innovation and improving service quality in primary health care centers

• Supporting continuous education and building national capacities in this vital sector

This success further demonstrates Afaq Company’s ability to manage and deliver specialized healthcare conferences with a high level of professionalism, transforming them into impactful platforms that generate sustainable knowledge and developmental outcomes while effectively supporting the goals of healthcare transformation and enhancing quality of life in the Kingdom.